The 15th International Toy B2B Expo, held from July 6th to 9th, 2024, at Pragati Maidan, New Delhi, marked a significant milestone in the toy industry calendar. This year’s expo focused exclusively on Indian toy manufacturers, providing a comprehensive overview of the domestic toy market. From soft and plush toys to interactive playthings, the event showcased a wide array of categories. As Sanmugam Pillai, CEO of Tubby Toys, I had the privilege of attending and closely observing the event. Here are my reflections, key observations, and insights.

The Scope of the Expo

The 15th Biz Toys Expo presented a grand selection of various toy categories, including:

  • Soft and Plush Toys: A diverse range of cuddly toys designed for younger children.
  • Plastic Dolls and Toys: Highlighting the durability and versatility of plastic in toy design.
  • Puzzle Toys: Offering intellectual stimulation and problem-solving through various formats.
  • Small Bikes and Cars for Kids: Catering to active play and outdoor activities.
  • Small Entertainment Pods: Interactive stations designed for revenue generation in malls and public spaces.
  • Wooden Toys and Puzzles: Emphasizing sustainability and craftsmanship using natural materials.
  • Interactive Toys: Featuring the latest technology for enhanced play experiences.
  • Cricket Bat Manufacturers: Showcasing India's passion for cricket with high-quality cricket bats.

Observations and Insights

1. A Hub for Like-Minded Professionals

One of the most rewarding aspects of the expo was the opportunity to connect with like-minded entrepreneurs and business professionals. The event attracted a diverse group of individuals, all sharing a common passion for the toy industry. The potential for networking was significant, fostering collaboration and the exchange of innovative ideas.

2. Well-Organized and Visually Appealing

The organization of the expo was commendable. The layout of stalls and podiums was thoughtfully designed, creating an engaging environment. The event's landscape facilitated smooth navigation and showcased the creativity of exhibitors, making the expo a memorable experience.

3. International Presence

Alongside Indian manufacturers, several international visitors from countries like the USA and Dubai added a global perspective to the event. Their presence provided insights into international trends and market dynamics, highlighting how Indian toys are perceived globally and identifying potential avenues for collaboration.

4. Concerns About Copycat Products

A notable concern was the prevalence of toys that appeared to be replicas of Chinese designs. This observation was disappointing, emphasizing a pressing need for greater originality and creativity within the Indian toy industry. Moving forward, it is crucial for Indian manufacturers to focus on developing unique products that distinguish themselves from international counterparts.

5. Standout Innovations

Amidst the variety of exhibits, one brand particularly shone through with exceptional design. This company showcased toys that cleverly resembled wild and sea animals, highlighting remarkable originality and craftsmanship. Their attention to detail and creative approach set a new benchmark for toy design and development.

6. Future Prospects

Reflecting on this year's expo, Tubby Toys is excited about participating in next year's event. We are committed to bringing innovative and original toys that authentically represent India. Our goal is to contribute to the industry's growth by offering unique products that celebrate our creativity and cultural heritage.

Conclusion

The 15th Biz Toys Expo 2024 served as a vital event for the Indian toy industry, providing a valuable platform for showcasing the diversity and potential of domestic manufacturing. The opportunity to network with industry peers and observe emerging trends was invaluable. However, the prevalence of copycat products underscored the need for increased innovation within the sector.

As we look ahead, Tubby Toys is eager to make our mark at next year’s expo with exciting, original toys that celebrate Indian creativity and craftsmanship. We aspire to inspire and contribute to the growth of the Indian toy industry on both a national and international scale.